Reinventing a brand can be a serious challenge with potentially critical results; whether that be developing and altering assets that have been created over the last five years, or the last 150 years. Two people who understand how important it is to embrace the heritage of a brand and not dismiss the history, is Mat Heinl (CEO of global creative company, Moving Brands) and fashion designer and director, Patrick Grant. Using their multifaceted, extensive, design experience, they have recently produced a wonderfully artistic campaign for Savile Row bespoke tailors, Norton & Sons, along with the helpful hand of artist, and co-founder of Moving Brands, Ben Wolstenholme.
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Article by Menswear Style
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