If you think you’ve been noticing more men wearing jewellery over the past couple of years, you’re right. Sales of men’s jewellery have been rising year on year, spurred on by an increased interest in men’s fashion and the rise of menswear fashion weeks. Whether it’s rappers such as Jay-Z flashing their bling, or a host of young Instagram icons such as Alexander Roth, Jordan Bunker, Fredrik Risvik, Jean-philippe N'djoli and Samy Portejoie showing off their latest purchases, men’s jewellery has never been so popular. One of the many new entrants into the men’s market is Phira London , a jewellery brand based in London, England. The company was founded in 2016 by two friends, Macdara Duncan and Ele Frankpitt. Both Macdara and Ele had harboured a long-held dream to create unique, understated and timeless pieces to be enjoyed by both genders. All products are crafted from quality 925 Sterling silver, 18ct gold, a variety of stones by a team of London-based experts and stamped with